The Tellero blog

Playbooks for WhatsApp-first growth.

Practical guides on cutting COD losses, recovering carts, and turning one-time buyers into repeat customers.

COD Automation11 Jun 2026 · 6 min read

How WhatsApp COD confirmation can cut your RTO losses by 40%

Cash on delivery powers Indian D2C, but it also burns margin through returns. Here is how automated WhatsApp confirmation turns risky COD orders into reliable revenue.